A redesign of an existing product that had flopped.
sScenario — Our employer and healthcare consultant users had excitement for a product that was going to give them insight into how benefits add-ons like ‘digital mental health programs’ were performing, what was the ROI? How were employees affected? The problem was, the original product didn’t hit. Using customer feedback, I re-launched the product; and it resonated.
Even with 8 years under our belt as a company, with continuous dicovery along the way, it is still essential that we research and validate every decision and every design in order to mitigate business risk and nail the experience for our users.
What follows is the end-to-end approach, step by step from research to results
RESEARCH & DISCOVERY
Risk Mitigation
Research, Discovery, & Validation
Over 20 interviews across personas were conducted in the month kicking off the redesign as well as a backlog audit.
We balanced business needs of market parity and more powerful analytics with key experience improvments, enabling users to achieve their jobs to be done delightfully.
We came away with quotes detailing major holes in workflows, workaround, key shortcomings in the capability of our tool, and a clear path forward.
RESEARCH & DISCOVERY
